New advertising campaign challenges the status quo on disability

Our exciting new ad campaign stars our very own customers living a life they love without obstacles.

June 23, 2016
Video content description: YouTube video of Aruma’s ad campaign, staring their customers living a life they love without obstacles.
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We’ve teamed up with top tier creative agency GPY&R who provided pro bono support to create an exciting new awareness raising campaign that challenges the status quo.

Putting their very own customers front and centre, we’ve created an advertisement starring our customers as they enjoy being with friends, working and doing things they are passionate about, without obstacles.

What makes this campaign unique in itself is that a number of the team involved either have a disability themselves or have a personal connection to disability.

Showing people with a disability participating in activities they love and living life on their own terms allows the community to see how when given support as well as greater choice, control and freedom, that people with disabilities are empowered.