Aruma’s rebrand wins four coveted awards!

Guess who made it rain gold, silver and bronze awards? We did!

Our work to rebrand Aruma has reaped gold, silver, and bronze awards in the Transform ANZ brand awards.

We won not one but FOUR accolades in the only awards program that celebrates the best brand work in Australia and New Zealand.

We won:

• GOLD for “Best internal engagement during a brand development and research project”
• GOLD for “Best Naming strategy”
• SILVER for “Best corporate rebrand strategy following a merger or acquisition” and,
• BRONZE for “Best strategic or creative development for new brand”.

We were nominated in partnership with our strategic brand agency Brand Council who helped us through the rebranding process that started in 2018.

We were also in the company of big players, including Westpac, Ernst & Young and McCain Foods.

Thank you to all the staff who helped us with such a large-scale and complex change. Whether you participated in the many brand workshops or were down in the trenches making it come to life, each and every one of you helped us deliver these changes in award-winning fashion.